In uncertain times within the fashion world, Marc Jacobs has concocted a business strategy that combines his old diffusion line, Marc by Marc Jacobs, into his main brand to make the vision available to more customers. The brand has been going through with this plan for two years now, and can be seen on the runway with the mix of $200 denim jackets paired over $2,000 embroidered dresses and nearly everything in between. For example, in the Fall 2016 collection, there was layering of cheaper denim jackets over sequined bell-shaped skirts that were more than triple the price of the jacket. This time around for Spring, Marc Jacobs built up a massive rave filled with thousands of soft lights. When it comes to raves, an individual goes to forget something, escape reality, and enjoy the surreal, by usual use of hallucinogenic drugs. It makes sense then, to have vibrant colors smeared into Marie Antoinette-esque fabricated gowns that were slashed short to reveal sky-high platform boots. There was also 1990s inspired shimmery prints on tailored pants and jackets in powder blue, lilac, and soft pinks. A celebration of youth sub-cultures of today as well as yesterday. Blitz Kids, Lolita, grunge, and glam rock all danced around as inspirations for the anti-subtle looks that stopped through the wide and ethereal set. Once dissected into individual garments, the clothes themselves carry on the theme of showy Americana that Marc Jacobs has been playing with in these past few years. In fact, some of the pieces are actual repeats of pieces that came a season or even a year before it, just in different fabric or color to match with the current collection. This is something new in fashion. Rather than chucking out everything that was done before in a previous collection and completely restarting, some staple pieces are constantly available but made new again with the new runway collection, making them appear fresh and have a longer shelf life at the same time. Psychedelic and fun twists and turns finished off a New York Fashion Week that is otherwise tragically boring and commercial without Marc Jacobs.
Photo Credit: VogueRunway.com
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