Finally! Insanity during fashion month. I don't mean the usual fashionistas running around every major city to see fashion shows but a show itself. I feel as though that this fashion month has been very corporate, very commercial. They were standard clothes practically expected from specific designers. Though Gareth Pugh is know for avant-garde and creative, this collection stood out. Instead of the typical bright colors, light fabric, and florals ("Florals, for spring? Groundbreaking."), Pugh devised a collection of thick, natural-colored looks that have restored my faith! Blacks contrasted whites in beautiful overall geometric prints. The presentation also displayed burlap like fabrics after soft white fabrics that were often shredded for added effect. Hoods, high leather boots, and absurd headgear that seem to belong in "American Horror Story". The entire presentation is spectacular. In fact, this collection is a first to Pugh; his first presentation not on a runway. That didn't matter, the concept of shock was still there. The clothes stood for themselves and were absolutely perfect. With avant-garde styles you have the negative possibility of the clothes looking too "costumey". This was not the case at all. Luxurious chiffon was shredded and silk to look like the burlap. "Frayed luxury" was what Gareth Pugh stated about this collection. The entire collection is extremely smart in the sense that its unexpected, but forward thinking and plausible.
